From: Dr. Rob

To: The Concerned Pet Owner

As one fellow animal lover to another, I'd like to extend a welcome to the main treatment information page on my website.

If you have clicked here, you are probably desperate to find help.

You may have wasted hundreds of dollars on ad hoc treatments on the advice of unqualified people.

You may have been to the vet, even several vets, but your dog's itchy skin problem keeps recurring.

The constant financial drain is annoying, and your pet's constant scratching is disfiguring, and pretty embarrassing.

Your relationship with your dog becomes strained but after all this time, money and effort, your canine companion is still miserable with a maddening skin condition that apparently nobody can fix.

I really feel your frustration. Everyone gives different advice!

How would you feel, if I told you...It doesn't need to be complicated!

I can help you where others have failed.

As a qualified veterinarian with an interest in dermatology, I have been treating itchy dogs for nearly 20 years.

I run a busy and successful veterinary practice, in a region which has one of the highest year-round pollen counts in the world.

I've seen thousands of itching and scratching dogs in my time. They make up a great many of my clients!

As a result, I do plenty of ongoing university-based study - world's best and most current practice - in the field of itchy and scratching dogs.

Don't go to the naturopath, chemist or pet food store for advice.

These people are NOT your best friend's best friend!

Here are the Top 8 reasons why most 'alternative' treatment advocates cannot help your dog:

1. Underdosing. Many natural treatments can be useful and beneficial if given in the correct dose rates. However, a very common mistake is to recommend doses that are too low to be of benefit. The most common of these is the chronic underdosing of the omega-3 EPA from fish oil.

2. Overdosing. Some herbs can be toxic to your dog's liver and kidneys if used in excess. It is frightening how little most naturopaths and holistic medicine "experts" actually know about the remedies they are prescribing.

3. Misdiagnosing the cause of the skin problem. Most naturopaths and holistic medicine advisers are hobbyists and have zero training in dermatology and canine medicine. If you don't actually know what the disease process is, you can't treat it effectively. Dog wellness depends on correct diagnosis. Anatomy, physiology, function of skin are among the serious aspects of medicine that are not adequately examined in 'natural medicine' study courses.

4. Prescribing treatments that damage the skin barrier. Hobbyists, breeders and unqualified people often do not understand the anatomy, physiology and function of the skin. As a result, they often prescribe treatments that are likely to cause more harm to a dog with skin problems than they fix. Shampoos and acidic products like tea tree oil are BAD for inflamed, irritated skin of a dog with allergic skin disease.

5. Use unproven remedies that have absolutely no proof that they work. Home-made herb-based remedies cannot be standardised for correct dose. Even commercial preparations are unproven, as almost all natural therapies companies do not conduct research to scientific standards, nor do they document results. Cynically, most natural products companies claim that because their products are not proven to exhibit any clinical effects, they are therefore exempt from Therapeutic Goods testing and standards!

6. Prescribe treatments that were originally outlawed decades ago because of serious adverse effects. Colloidal silver is a classic example. Human medicine banished colloidal silver to the dustbins of history back in the 1940's because of serious side effects. Colloidal silver is a solution of silver particles. Heavy metals can be toxic if ingested. In animals and humans, silver accumulates in the body over time. Silver is a heavy metal and is toxic!

7. Prescribe remedies that are irritant to regenerative tissue. Regenerative tissue is healing tissue. If regenerative tissue is irritated by remedies  wound healing and skin regeneration is delayed. Applications of remedies such as iodine can delay healing. Natural or ?alternative? remedy advocates also often recommend ear remedies that will damage your dog's ear drum and even cause serious vestibular disease like head tilt and loss of balance. Ears are delicate, and need to be managed correctly!

8. Regard 'breed' as the most important indicator. Breeders particularly indulge in the myth that their breed has different skin or particular treatment needs. However, dog skin is essentially the same in physiology between the different breeds. Once a correct diagnosis is made, a particular dog does NOT need varying treatment according to its breed. 

Don't waste money trying to save a dollar with unqualified 'therapists'. It is not fair on your pet who pays with their health.

But why should I trust you? I already tried a natural remedy!

Almost all natural remedies have no proof they work!

There's no denying it.. itchy, scratching dogs can seem a complicated area.

I meet with patients and their owners all day, and every day, and they constantly tell me their stories of
empty promises, self-appointed 'experts' and sometimes dangerous home remedies.

Every hobbyist and breeder and dog owner with a story to sell puts together a 2-page essay of their own experience, and sells it as a solution to your problem!

Their personal experience, perhaps of one or two dogs, is no match for the thousands of itchy, scratching dogs I treat as patients each and every year.

Knowledge of the anatomy and physiology of the skin is paramount in understanding the itch-scratch cycle.
Hobbyists are unqualified to give you the correct advice.

 World's best veterinary practice, following the latest authorative advice from leading researchers.

It is a home-based care program that works well as a stand alone treatment and is also an EXCELLENT support program for any traditional program involving corticosteroids and antibiotics.

 provides you with a great basic understanding of why your dog is itching and scratching, and how to relieve it.

gives you the strategies to prevent flare-ups, minimize itching and help break the itch-scratch cycle!

we update our eBook information regularly to keep abreast of research!

When it comes to skin itch management, home care is vital for best results!

* stop your dog's itch in its tracks

* prevent that itch from coming back

* save hundreds if not thousands of dollars in veterinary fees

All for less than the cost of a single veterinary consultation!

Hi Dr Rob,
I just had to write to you, because I am so excited about my dog's skin condition! Since using your information (so easy, btw) my little fluffy dog has been playing happily, and now her sores are finally starting to heal! I cannot tell you how grateful I am to have both your e-books, and I think you have changed my dog's life! 
D.S.

If you want natural treatment, you will not find a more comprehensive system anywhere else - and that includes on the internet!

For more testimonials, see our blog!

What is my professional expertise and integrity worth?

If your dog is itchy, you will not find a more honest or reputable guide to scientifically proven methods of natural relief, either on the internet or at a standard veterinary hospital.